Marketers

Blogio provides access to the top 100 bloggers in any industry niche that you wish to reach. 

The blogosphere is a dynamic new opportunity for companies to reach out and interact with their customers.  Releasing your company’s information directly to Bloggers begins a conversation with the Blogger and his/her audience. This allows for an authentic iinduction into social media outlets and can result in an organic viral public relations campaign. You can provide any information that you believe is relevant and interesting to the blogger’s audience. Industry Press Releases, new products announcements, and white papers are all appropriate for distribution through Blogio directly to the Blogosphere.

Though your press release will be sent to 100 Bloggers, we guarantee that most of the top 10 Bloggers will read your communiqué.  We can guarantee this since we provide a revenue share with the top Bloggers – they are paid to read, nothing more.

As in traditional journalism, Bloggers can choose to write about whatever they wish – and whatever they believe their audience will be interested in.  When they receive communication from your organization through Blogio, they have agreed to review your information/correspondence.  However, Bloggers are under no obligation or expectation to write, post, or comment about anything.

A successful social media outreach campaign to blogs demands that a relationship is built between a company and its public.  Blogio does not replace the need to develop your own relationship with Bloggers, but rather provides the introduction and facilitates that unique, growing relationship.  The way for marketers to succeed with Bloggers is to take the time to join the conversation.  Marketers should participate with posts that are relevant to their company or products.  Blogio is a supplemental way to communicate with Bloggers and demonstrate marketers’ support for a specific blog or the blogging movement in general.

Using Blogio helps support the blogosphere and the Blogger through an ethical compensation model.  Blogio simply delivers highly relevant content to the Blogger’s that have chosen to participate and offers an ethical way for bloggers to be compensated (via a 3rd party) for their time and effort in reviewing marketer’s initial communication. Respecting a Blogger’s time is a good indication of respect for a Blogger’s voice and views. In turn, you have a better chance of a Blogger positively reviewing your information when that respect is demonstrated.

We offer marketers the opportunity to engage in this new genre in a way that excites and inspires bloggers on their terms, the way they choose.  Please review our tips for continuing to build a positive relationship with Bloggers and their readers.