Bloggers

What is Blogio?

Blogio is a pipeline between top Bloggers and top marketers

Blogio is a new medium through which Bloggers receive high quality, relevant information, while giving them an opportunity to ethically monetize their blog.

Marketers use Blogio to transmit news to industry-specific blogs.  As journalists, Bloggers get great value from information that is targeted to their specific niche.  And just like traditional journalists, Bloggers have no obligation to write about anything that comes across the wire

Why would a Blogger want to use Blogio?

You get inside news that is of interest to you and that you might choose to bring to your readers’ attention. Blogio brings inspiration & ideas to write about plus factual content for your blog without having to go and make these contacts yourself.

No more bad pitches.  Blogio qualifies the communiqué, making sure it goes to the proper blogs that have interest in the content.

Your time is valuable. Blogio empowers the Blogger by ensuring that the time spent reviewing marketer’s communiqué is compensated. This is available to the top 10 Bloggers in a specific niche.

The ideal is that while we know that many companies have begun to see blogs as a legitimate way to get information out, many do not understand the network and relationships that are crucial to Blogging.

Blogio filters out the irrelevant information, giving you more to blog.

So it is more pitches and Spam?

It’s more like Anti-Spam.  For one, it is a service that you must choose to sign up for. (There is no charge to Bloggers.) While you might have received an initial invitation, that’s about the only time we will reach out to you cold.  (We may try you a second time, in case you missed our first call.  After that, we won’t bother you again for at least a year).

After you sign up, you will receive notification when we have a communiqué that is relevant to your Blog based on keywords and content.  So “gadget” news will not go out to a knitting blog, and a photo blog will not receive news on biotechnology. You will only receive RELEVANT information from fields you have chosen as interesting to you and your readers.

If Bloggers have the ability to control what information they receive based on what they signify their interest to be, then they have the opportunity to have better content which will benefit the Blogger, the reader and the community as a whole.

Plus you get paid for reviewing the communiqué.

How does that work?

Bloggers who receive feeds from Blogio can qualify for the revenue share program.  The revenue share is paid to Bloggers who have achieved the most success in their niche and have reviewed the communiqué in a timely manner. Our ranking algorithm defines “success” by a number of factors, such as overall traffic to your blog and how “influential” your blog is.

What is a BlogExclusive?

BlogExclusive is used when a marketer wants to reach only you – not 100 blogs.  Of course, this only works if you wish to participate.

So I am getting paid to post?

No.

This is not a “pay to post” model since marketers are well aware that Bloggers have no obligation or expectation to post based on a communiqué they receive from a marketer through Blogio.

The payment is essentially for “access” provided by the Blogger and for the Blogger agreeing to read the communiqué.  This recognizes that a Blogger’s time and attention is a valuable thing.

Once you have established an account with Blogio, you will receive future notices for communiqués that relate to your content. You sign in, review the content, and that’s it.  You might choose to write about it, you might not. That’s up to you.

Ethics are huge for us so one of our stipulations is that Bloggers will be reviewed by Blogio to insure that they are transparent in their dealings and that they notify their readers that they have received information through Blogio.

Again, marketers are never guaranteed that you will write about the information.  You will still be an independent, free Blogger, and recognized as such.

How does the revenue share work?

Marketers pay $300 to use Blogio.  All revenue is shared 50/50 with the Bloggers.  So, $150 for the Bloggers, $150 for Blogio.
For BlogBlast, the top 10 bloggers in the niche share the $150, or $ 15 each.

For BlogExclusive, $150 for the designated Blogger, $150 for Blogio.

Who would benefit from using Blogio?

Anyone who has a Blog can benefit from Blogio.
Blogio is open to all Bloggers. It is not an elitist club. Whether you have a following of 30 or 30 thousand, you will receive the same communiqué as long as you have chosen to participate.

Just as there are blogs that cover just about everything under the sun, there are marketers that have products and services that relate to those blogs. Even the smallest micro niche has the opportunity for relevant industry information to be distributed.

Everyone Benefits?

Yes.

Bloggers get highly relevant content and revenue share.
Marketers get access to blogs in any niche they desire and qualified introductions to the blogging community.
The community gets relevant and quality content, plus equal credibility.

Blogio’s mission is to help enable and advance the blogging movement.

Why do we exist?

Blogging is great and must continue…

We exist because we are emphatic supporters of the blogging movement.  The world needs people who are not afraid to speak their mind.  The world needs people who can think critically and write what they wish without censorship.

Bloggers should be able to make a living…

We believe that Bloggers should be able to make real money from their blog in a way that does not depend on advertising or being “paid to post”. 

And great content doesn’t hurt…

Our own experience tells us that relevant content is good and spam is bad.  Through Blogio, the organizations sending communiqués are focused on the specific niche of the blog.  Which gives the Blogger more time to put their own unique perspective on things (instead of deleting irrelevant press releases).

But integrity must prevail…

Blogio depends on Bloggers retaining their integrity and standing by their ethics.  That’s why it is so important for Bloggers to understand that marketers are paying for access, not for editorial. Marketers are being given the opportunity to support the blogging movement with no strings attached.

Revenue Share

If you are among the top Bloggers in your niche, you will qualify to participate in our revenue share program.  “Top Blogger” means your blog has strong visibility in your niche with a relatively large and consistent audience, but fluctuates depending on your area of expertise.

When you receive your revenue share, you are under no obligation to write, comment, or post about anything.   Marketers are fully aware of this, and are willing to pay a modest fee, to make sure that their content gets into the right hands – yours.